Partnership with Yellowstone Forever is bearing fruit

In 2020, Dümmen Orange joined Yellowstone Forever as a cause-marketing partner. Yellowstone Forever is the official education and fundraising partner of Yellowstone National Park (USA).

Cause marketing provides opportunities for a company to align themselves with a cause important to their brand values while also providing a significant financial return to an organization, typically in the share of product sales. A partnership that pays close attention to each other’s mission and values, and produces a well-designed product for a targeted group of consumers, can often reap great benefits for both entities. In the end, the company achieves greater sales, brand loyalty and employee morale, while the organization or cause receives exposure and funding towards its specific priority.

Through careful design and market research, the team at Dümmen Orange developed a new line of petunias, named “Yellowstone Forever”, featuring a vibrant new yellow color. The petunias are now available to consumers at Lowe’s stores and select garden centers in the US. A portion of the proceeds from each petunia sale will go to Yellowstone National Park and support critical park needs.

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Rebecca Lusk, Dümmen Orange’s Retail Director North-America: ‘To date the program has had amazing reviews, “thumbs up” from Lowe’s, their grower suppliers and, of course Yellowstone. The program has started shipping and the sales through comps are super strong. Much more is going to market in the coming weeks. Lowe’s lead merchant loves the packaging and the vibrant Yellow petunia.’

Yellowstone National Park has a unique profile for cause marketing. Recognized as the world’s first national park, this iconic place is a worldwide symbol of public land protection, resiliency, environmental conservation and incredible natural landmarks found nowhere else on earth. One of the key elements in bringing our two organizations together on this project was the mutual commitment to sustainability. Dümmen Orange has committed to making a social and environmental impact through their membership in the Floriculture Sustainability Initiative and Sedex Global initiatives, and have extended this commitment through its partnership with Yellowstone Forever.

“This partnership with Dümmen Orange celebrates the natural wonder and beauty of the world’s first national park, and we are grateful for their support as we work to protect and preserve Yellowstone for generations to come,” said Lisa Diekmann, President & CEO of Yellowstone Forever.